Brabus

McLaren W1 First Drive: Ferocious Hypercar Transcends the Track

You know things are getting serious when McLaren rolls-out the ‘1’ suffix. The origin story is, of course, the very first road car McLaren ever built, the F1. Designed by visionary Formula 1 aerodynamicist and engineer Gordon Murray, it arrived in 1992 and rendered all other supercars obsolete. The tiny, lightweight F1 embraced carbon-fibre material technology, adopted a radical centre seat driving position with two passengers set back and either side and was powered by a 6.1-litre V12 engine from BMW that might as well have been passed down directly from the Gods. Game-changer? That doesn’t even come close to describing its impact, even if at the time sales didn’t come easy… The P1 was very different. Rather than a unique side project from the Formula 1 team, it was instead a statement piece for McLaren Automotive, a new road car division still in its infancy. It arrived in 2013 and was a wild-eyed showstopper. It traded the long-legged gait and supple suspension of the F1 for a weaponized hybrid system capable of delivering 903bhp and huge blue flames from its drainpipe exhaust. In Race mode, it lowered by 2-inches and its massive concave rear wing extended into the sky. The P1 was all about aerodynamic downforce, crazed acceleration and a snorting, angry soundtrack that mixed venomous twin-turbocharged V8 with the manic whirr of electric motors. Not so much a car as a force of nature. And now there’s this: The W1. It’s a true successor to the P1 with a similar brief and, on the face of it, it evolves rather than radically reinvents McLaren’s vision for the ultimate hypercar. This is not a criticism. How could it be when the result is this dramatic and has such staggering, other-worldly potential? The W1 has 1258bhp delivered to the rear wheels. It’s capable of 0-124 mph in 5.8-seconds, the quarter mile in 9.6-seconds at 167 mph and produces 2205lbs of downforce at 174 mph. The active aerodynamics – particularly a rear wing that extends way out beyond the rear of the car – are pure performance art and deliver massive aerodynamic efficiency. The result, aside from looking extremely cool, is that the W1 is McLaren’s fastest road car around a racetrack. Ever. Their benchmark circuit is the breath-taking Handling Track at the Nardo proving ground in southern Italy, where the W1 beats their previous benchmark, the flyweight McLaren Senna, by three seconds per lap. Or “a lifetime” as they call it in racing. Maybe two lifetimes! Core to the W1’s performance is the new ‘Aerocell’ carbon fibre tub. With integrated seats and a raised footwell to allow for inboard pushrod-operated front suspension – which in turn gives air a clean path to the huge underbody diffuser – it’s light, stiff, space efficient and has been instrumental in McLaren realising a full ground-effect concept. Just like last year’s F1 cars, which were the fastest ever made. There is also an active front wing and the aforementioned complex rear wing dubbed ‘Active Long Tail’. All of which is very admirable. But the ‘anhedral’ or gullwing doors and the fantastically shirnked-wrapped feel to the minimalist, highly-focussed interior are a pretty good side effect. The W1 feels special. Those fixed seats are perhaps a shade more upright than expected, and the driving position is less obviously racecar than, for example, the Aston Martin Valhalla or Ferrari F80. However, once you’ve adjusted the pedals (they move on a slider) and the delicate, slim-rimmed and alcantara-trimmed steering wheel, there’s an overwhelming sense of purpose. The cabin is so tightly tailored and imparts a sense of lightness and agility before you so much as start the all-new 4.0-litre twin-turbocharged V8 engine, which makes 916bhp all on its own and revs to 9200rpm. Reach up to a roof-mounted control panel to find the starter button. Maybe this fighter plane trope is a little corny, but somehow you feel thrilled rather than manipulated. The W1 has a sense of humour as well as all that motorsport-derived sophistication. There’s a short delay, but when the engine does fire it’s instant – as the high-powered hybrid system negates the need for an old-school starter motor. A sharp flare of revs tells you that this engine is hyper-responsive and angry. On some deep level your brain and body have been sent all the signals required to prepare for something new and intense. Ahead of us, an empty Mugello racetrack, so press and hold the blue button next to the red starter to select Race mode. The centre display graphic shows the W1’s transformation in real time as it lowers by 37mm at the front and 17mm at the rear whilst simultaneously undocking all that active aero goodness. Race mode is not road legal and is geo-locked. You can show your friends and neighbours the aero dance, but it won’t allow you to select a gear to actually drive unless you’re at a circuit. Incidentally, the rocker switches either side of the display binnacle allow further options now: Toggle up the Handling control on the left for Race+ (for F1-spec super smooth tracks) or stick to Race for gnarlier ones. On the right toggle select ‘GP’ for sustained performance over a stint or ‘Sprint’ to unleash all 1258bhp for a time attack. There’s also a DRS and Boost function on the steering wheel. But I guarantee you won’t have the mental capacity to use them… Exit the pitlane, pin the throttle and W1 takes maybe a millisecond or two to gather its might (the gearing stretches to around 60mph in first, nearly 100mph in second, primarily to aid traction), but then lunges at the first turn with incredible ferocity. It instantly feels light, almost like inertia is no longer a thing. McLaren really does prize lightweight engineering, and at 3084lbs (dry) the W1 has a 278lbs advantage over the Ferrari F80. Plus, Ferrari uses figures for cars fitted with every single carbon fibre option. In reality, the gap is probably wider still. The impression of agility and stunning control continues as the track is unravelled at startling pace. The electric motor mounted to the side of the new 8-speed dual-clutch transmission is good for 342bhp and 324lb ft and it boosts any low rev lethargy the new flat-plane crank V8 might have (spoiler alert: It doesn’t appear to have any), so the W1 just feels massively, almost impossibly powerful at any revs. Even so, there’s real reward for wringing it out to 9200rpm and the power curve feels superheated but organic, too. In Race mode the steering – still hydraulically powered – has less assistance and it is noticeably heavier than other McLarens. However, that resistance is welcome as it gives you something to push against and imparts so much information about the front grip level. New Pirelli Trofeo RS tyres with a bigger front footprint than P1 or Senna really help. The front-end feels incredibly secure and the rear-axle follows with perfectly-aligned precision. The whole car feels super-stiff, completely locked into the surface and inspires confidence, but there’s an inherent agility and adjustability that means you’re quickly confident to push at its limits and really impose yourself on the chassis. It’s such a complex car but the driving experience is intuitive, and the driver feels a key contributor rather than just amazed (or terrified) observer, holding on for dear life. Every dynamic ingredient really is shockingly effective and yet has a subtlety and lightness of touch. From that delicious steering to the incredible brakes, the W1 just feels so mission-focussed, so hooked-up. Only the new 8-speed gearbox is a slightly disappointment. It’s fast and punchy, but after the scintillating energy of the Ferrari F80 ’box it feels competent rather than inspired. Other quibbles – it’s okay to quibble when the starting price is $2.1-million before tax and destination charge. Well, that new twin-turbocharged V8 sounds tightly wound and aggressive but if you have a P1 tucked in the garage you’ll miss the snorting, Darth Vader-style soundscape and all the drama that goes with it. Ferrari does this better, too. The F80 sounds deathly dull from the outside but is a riot of turbochargers, electric motors and all sorts of mechanical fury within the cockpit. Even so, the W1 is wildly entertaining on track, and the rear-drive configuration makes it more of a challenge and more satisfying than the F80 when chasing lap times or just sliding around for fun. In the Ferrari, you must second-guess what the front e-axle might do, whereas in the W1 it’s all on you. There are plenty of tools to help, including the ingenious Variable Drift Control, but somehow the W1 is more heroic. Or at least fools you into feeling more heroic – which is surely the point! On the road? Nimble, loaded with feel and sublime response. The ride is noticeably tougher than, say, a 750S but the control is ramped-up too, and with a bit more speed the whole car finds a delicious rhythm. Sport mode for the drivetrain brings some nice turbo whooshes and chirps, but the noise remains high-quality rather than extreme excitement. It is perhaps the one area the W1 feels just a little too tame. Of course, there’s nothing tame about the raw performance… which is genuinely shocking and literally hurts your neck muscles after a few hours. How McLaren has given the W1 such immense traction through just two driven wheels is beyond me. So, is it worthy of that ‘1’? I think so. Perhaps we won’t be talking about $25-million auction results for the W1 in 30 years from now, as we are for the F1. Perhaps it doesn’t quite have the amazing presence and jaw-dropping star quality of the simply gorgeous P1. But it is such an intense experience and the way it marries stunning track performance with delicate poise and entertainment on normal roads is something akin to magic. Maybe not ‘the one’ but definitely a searing, outrageous addition to McLaren’s fiercest family line. Just 399 W1’s will be built and they’re all sold. I’m not surprised at all. View All McLarens For Sale Images: McLaren Automotive

By Michael Van Runkle – August 14, 2026

Brabus Debuts New Bodo Cabriolet, A Heartfelt Homage To Founder Bodo Buschmann

On the banks of Lake Como at FuoriConcorso in May, German tuner Brabus unveiled an ambitious new project that comes just about as close as possible to creating an all-new car in the company’s five-decade history. Named the Bodo, after founder Bodo Buschmann, who always dreamed of such an extensive undertaking, the new model shares underpinnings of an Aston Martin Vanquish with the presence and power worthy of a founder’s name. Brabus plans to build just 77 Bodos, with a starting price of €1,000,000. Bodo Buschmann’s son, Constantin, stepped into the CEO role for Brabus in 2018 after his father’s stroke and quickly put his mark on the company with numerous expansions, including into the world of yachts, motorcycles, and even motorhomes. Now, at The Quail, A Motorsports Gathering on Friday of Monterey Car Week, Constantin Buschmann took the stage to unveil another step in that process: the Bodo in Cabriolet form. Ahead of the global debut, Buschmann invited duPont Registry to visit Brabus headquarters in Bottrop, Germany, to witness two Cabriolet show cars in various stages of production. In the starkly modern facilities, Constantin recalled a childhood memory seared into his mind which sums up the entire Brabus lifestyle. “There's one picture that I'm having set up in a frame, ” Buschmann revealed, “Because it encompasses everything that is Brabus in one single image. That is my father, driving an R129 [Mercedes] without a bonnet over the V12, either a suit and tie or a leather jacket, sunglasses on, on the Autobahn with no speed limit here in Germany.” The Bodo coupe marked a natural starting point for this project, worthy of duPont Registry’s August 2026 cover, with serious style and presence reminiscent of boattail-era Bugattis or maybe even Bruce Wayne. That’s not to mention the rarity factor, nor the almost infinite level of personalization available on each Bodo that highlights Brabus’ Masterpiece series of most extensive builds. But the Bodo comes a long way from lifted G-Wagens or blacked-out Benzes. Instead, each begins life as an Aston Martin Vanquish—even if Buschmann claims the design and development process began with a concept and then narrowed down on the singular Vanquish eventually to satisfy every need. Brabus then strips the Vanquish down to the chassis, swaps on the bespoke carbon-fiber body, and rebuilds Aston’s stupendous twin-turbocharged 5.2-liter V12 to unleash a bump from 823 horsepower and 738 lb-ft of torque to 1,000 ponies and 885 lb-ft. The first Bodo coupe finished in black over black, with plenty of exposed carbon fiber, fits perfectly into the quintessential Brabus aesthetic. But if anything, the Cabriolet winds up as more of a stone-cold stunner—again, the more complete Cabriolet during our visit to Bottrop featured a black exterior. The two share the same bold front end, with a vertical grille giving way to a long hood with recessed heat extractors. Comparing the rear ends, however, the Cab’s design actually departs from the earlier coupe by a significant margin because the tail needed to also fit the folding convertible top, critically without eliminating trunk space. The entire rear clamshell therefore sits higher and slopes less, while with the roof laid back, the 2+2 interior now offers a bit more space for the rear seats without the low roofline. From any perspective, the Cabriolet inhabits an entirely different persona with a seemingly more square waterline around the open cockpit that emphasizes the broad haunches and eternally long hood. The Saddle Brown interior of the Piano Black car hews nearer to Aston’s own catalog, but the second Cabriolet in pieces nearby featured a much more eye-catching sensibility. <- Gallery -> Brabus calls the white car’s almost matte, yet transitionally opalescent paint job “Silk Stone” over a creamy interior upholstery. The radical departure from all-black everything comes courtesy of Brabus creative director Mili Umicevic, also Constantin Buschmann’s fiancée and a co-star on the docu-series Brabus: One Second Wow! The Bodo Cabriolet on stage at The Quail pushes the limit of what Brabus can do, from a stylistic standpoint but also in the engineering department. Back in Bottrop, a quick spin in the Bodo coupe revealed deep wellsprings of torque available at any point in the rev range, a smooth yet supple ride thanks to revised suspension components including electronically adjustable KW dampers that work in concert with Aston’s onboard drive modes, plus dual-axle lift to make those long overhangs less of a concern over bumps, dips, and driveway entrances. Naturally, the impeccable interior upholstery and trim further enhanced the sense of luxury befitting a seven-figure super-GT. “We've been doing what we do for almost five decades,” Constantin Buschmann explained. “That has built up a tremendous amount of know-how. Now, the new team that's taken over from Bodo, who the car is named after, it’s like we're picking up speed every year. Speed and momentum.” If anything, the quick succession from FuoriConcorso to Monterey Car Week reveals the capability for Brabus to debut essentially two new models in just one summer. The Bodo Cabriolet starts at €1,077,000 and adds another 77 units to the overall Bodo production run, allowing those unlucky few who failed to secure an initial allocation another chance to join the new era now well underway at Brabus. View All Brabus Cars for Sale Images: Michael Van Runkle, Brabus, Charles Bradley

By Khris Bharath – July 28, 2026

BRABUS Unveils ULTIMA 55, The Brand's First Luxury Catamaran

BRABUS has built its name turning Mercedes-Benz models into high-horsepower machines for decades, but the brand's ambitions have long since expanded beyond cars. Today, the German company’s portfolio spans everything from classic car restorations, coach-built cars like the recently unveiled 1,000-horsepower Bodo grand tourer, motorcycles, motorhomes, fashion, and luxury real estate to performance boats. Now it is adding another chapter to its marine portfolio with the BRABUS ULTIMA 55, the company's first luxury catamaran, developed in collaboration with Sunreef Yachts, one of the world's leading builders of luxury multihull yachts. Seen here against the backdrop of Dubai Marina and Bluewaters Island, the ULTIMA 55 combines the spacious layout of a multihull with performance that's uncommon in this segment. Unlike a traditional monohull yacht, a catamaran uses two hulls, creating a wider beam, greater stability, and significantly more interior space. Power comes from twin 10.8-liter six-cylinder engines producing 725 horsepower each, enough to push the yacht beyond 40 knots (~46 mph). An integrated hydrofoil system lifts the hulls higher above the water to reduce drag, improve efficiency, and minimize heel, giving passengers a smoother ride at speed. The exterior carries the unmistakable BRABUS DNA. Graphite Black bodywork is complemented by exposed carbon fiber on the roof, ventilation trims, and signature design elements, while illuminated BRABUS logos and LED roof lights complete the look. <- Gallery -> The automotive influence continues below deck. You can choose between a two-cabin layout accommodating four guests or a three-cabin configuration for up to six guests. The helm features a BRABUS-specific widescreen digital interface that consolidates navigation and onboard controls into a single display. Moonstone leather, Alcantara, exposed carbon fiber, aluminum accents, and ambient lighting closely resemble the cabins of the company's supercars. A fully equipped galley, retractable 43-inch television, and Bowers & Wilkins Marine Series sound system reinforce the yacht's luxury credentials. Practicality also played a significant role in the ULTIMA 55's design. Folding side platforms expand the beam from 18.4 feet to 24.9 feet at anchor, creating additional entertaining space. Transformer sunpads convert into seating, while the aft deck incorporates a carbon fiber dining table, electric barbecue, and wet bar. The ULTIMA 55 marks the latest evolution of BRABUS' marine ambitions. We've previously covered everything from the Shadow 900, Shadow 38, and Shadow 1200 Sun-Top Phantom Gray to the company's showcase at FLIBS 2025 and its recent partnership with AB Yachts on its first branded superyachts. More recently, BRABUS expanded its presence in the Middle East with BRABUS Island, a 92-villa waterfront development in Abu Dhabi. Whether viewed as a high-performance cruiser or a floating extension of the BRABUS brand, the ULTIMA 55 represents the company's most ambitious marine project yet, bringing its unmistakable automotive design language into the growing luxury catamaran segment. Images: Brabus Marine

By Jordan Aquistapace – July 07, 2026

BRABUS and AB Yachts Partner to Create the World's First BRABUS Yachts

For years, BRABUS has been at the forefront of the automotive world, evolving beyond its roots in modifying and tuning Mercedes-Benz models to include builds from Porsche, Rolls-Royce, and Bentley. In 2017, the momentum shifted to offer a luxurious, performance-driven nautical experience with the launch of BRABUS Marine, defined by an elite fleet of superboats with BRABUS’ signature touch. Now, that marine vision is expanding even further as part of a recent partnership announcement with the Italian yacht builders at AB Yachts, a brand of Next Yacht Group, bringing the world’s first BRABUS Yachts to open waters. The collaboration aims to combine BRABUS' unmistakable design DNA with AB Yachts' expertise in fast, performance-focused vessels, creating a new option for buyers looking for the same level of build quality and exclusivity they expect from a supercar or luxury SUV. The partnership takes things in a different direction than its already-established collaborations with Axopar and Sunreef Yachts. Teaming up with AB Yachts opens the door to a completely new category of larger, ultra-luxury yachts. Known for building sleek Italian yachts capable of impressive speeds without sacrificing comfort, AB Yachts brings decades of experience that pairs naturally with BRABUS' approach to customization and bold styling. The first BRABUS yacht will officially premiere during the Monaco Yacht Show from September 23rd to 26th, 2026, with another new model already planned for the 2027 event. For those who already own and or appreciate BRABUS supercars, luxury SUVs, or even marine models, this new venture offers an opportunity to bring that same performance-driven lifestyle to the water. As the worlds of luxury cars and yachting continue to overlap, BRABUS is making it clear that its vision extends well beyond four wheels. Source: BRABUS Marine

By Jordan Aquistapace – May 27, 2026

BRABUS Reveals Its New Ultra-Luxury Island Development in Baku

While it's historically known for reimagining Mercedes-AMG vehicles with performance upgrades and unmistakable bodykits, BRABUS has evolved into a luxury powerhouse since its start in a garage behind a family car dealership in 1977. Today, its portfolio expands beyond the automotive space, dipping its toes into the luxury marine industry, taking to two wheels with exclusive motorcycles, and even developing expansive real estate projects, all with its signature BRABUS touch. The team at BRABUS recently added to that growing portfolio with the announcement of BRABUS ISLAND Baku, an ultra-luxury resort and residence set on the picturesque shores of the Caspian Sea. GALLERY-EMBED The development will be set within the Sea Breeze resort city of Azerbaijan, best known for attracting visitors from around the world with its relaxing atmosphere, scenic waterfront views, and recreational lifestyle. Just 25 mins from the city center, Baku is the country’s capital and largest city, offering a blend of history, modern architecture, culture, and seaside attractions, featuring historic sites, waterfront promenades, museums, shopping, and local cuisine. GALLERY-EMBED BRABUS ISLAND Baku will span more than 28 acres of waterfront property and feature 592 luxury residences, including one-, two-, and three-bedroom apartments as well as duplex residences. For those in search of a more private oceanfront living experience, BRABUS will also develop 16 exclusive twin villas, offering close proximity to the shoreline with sea breezes and the sound of waves just steps away. As for interior design, buyers will be offered the opportunity to work closely with the team at BRABUS to completely customize their living space down to the smallest details, just like a BRABUS Masterpiece. GALLERY-EMBED Within BRABUS ISLAND Baku, the community will feature amenities such as a swimming pool with a waterfall, full fitness areas with state-of-the-art equipment, relaxing spas, and private lounge areas for guests and residents to enjoy. While an official completion date hasn’t been set, one thing is clear: BRABUS ISLAND Baku is set to become a premier destination for those who love luxury waterfront living in a region with so much to offer.

By Jordan Aquistapace – May 15, 2026

The BRABUS BODO Is a 1,000HP Tribute to Bodo Buschmann

Nearly five decades ago, Bodo Buschmann founded BRABUS as a means to push the performance and styling boundaries of Mercedes-Benz, originally operating out of a small workshop behind his parents’ car dealership. Today, Bodo’s legacy lives on through the countless classic Mercedes-Benz builds that are now recognized and considered as collector’s gems, as well as the brand’s evolution into luxury and supercar stardom. And while it's most notably worked with brands like Mercedes-Benz, Mercedes-Maybach, Bentley, Porsche, Rolls-Royce, BRABUS knew that if any model would bear the name of its founder, it would have to be something completely original. Making its world premiere on the shores of Lake Como at FuoriConcorso, BRABUS is pleased to debut the all-new BRABUS BODO, a strictly limited, coachbuilt 2+2 seater Grand Turismo coupe created as a tribute to Bodo Buschmann. GALLERY-EMBED Limited to just 77 examples worldwide, the BRABUS BODO, which signifies BRABUS’ birth in 1977, is part of the Masterpiece supercar series and elevates its philosophy as a future coachbuilder with more than two decades of planning this build led by Constantin Buschmann. The exterior looks like nothing else on the road right now, crafted entirely from carbon fiber and measuring an impressive 16.6 feet in length and 6.6 feet in width, commanding attention whether on the road or purely parked, sitting still. Its aggressive appearance starts at the front, where a massive grill, fit with slim LED headlights and oversized intakes, gives BODO its distinct BRABUS look. At the back, where its sculpted rear end pulls together its boat-tail-inspired shape, stacked titanium exhaust tips, a massive diffuser, and an active rear wing make it clear it’s built with speed in mind. Custom 21-inch BRABUS Monoblock Z-GT “Shadow Edition” forged wheels and specially developed Continental SportContact 7 Force tires finish off the look while helping keep the car stable at high speeds. GALLERY-EMBED Inside, BRABUS kept things surprisingly traditional for a modern supercar, courtesy of its in-house master upholstery craftsman. The entire interior is wrapped in black leather to match its Piano Black exterior finish, with carbon-fiber trim layered throughout the dashboard, steering wheel, center console, and door trim. Details like the BRABUS “Shell” stitching pattern, embroidered seat graphics, and custom metal entry plates give the cabin a more coachbuilt feel. The seats were engineered to balance comfort with strong lateral support, making the BODO a proper grand tourer rather than something stripped out purely for the sake of performance. BRABUS also included a few over-the-top touches that fit the brand’s personality, including matching leather-wrapped keys, a custom Weekender travel bag, and even a blockchain-based digital ownership passport integrated into the car itself.Power comes from a twin-turbocharged 5.2L V12 producing 1,000 horsepower and 885 ft-lbs of torque, making the BODO one of the most powerful road cars BRABUS has ever built. Power is sent to the rear wheels through an eight-speed automatic transmission with an electronically controlled locking differential. Performance numbers are just as impressive than its looks, with a 0-62 mph sprint time of just 3.0 seconds, 124 mph in 8.5 seconds, and the car keeps pulling all the way to an electronically limited top speed of 223 mph. BRABUS also developed multiple drive modes ranging from a softer GT setup for everyday driving to much sharper Sport and Sport+ modes. Suspension tuning was handled alongside KW Automotive, with adaptive dampers and a front-and-rear lift system helping make the car more usable despite its low ride height. Between the handcrafted design, massive V12 power, and limited production run, it’s easily one of the boldest and most significant projects BRABUS has ever put its name on.

By Jordan Aquistapace – April 21, 2026

BRABUS x DAB Motors Unveil Electric Bikes at Milan Design Week

Since its humble beginnings, modifying Mercedes-Benz cars with bodykits and performance upgrades, which have now evolved into cult collector classics, BRABUS continues to write history with bold, innovative builds that pave the way. From bespoke Rolls-Royce builds to two-wheeled performance masterpieces, there’s no stopping where the German aftermarket tuning company is headed next. At Milan Design Week, BRABUS has partnered with DAB Motors to introduce a limited-edition lineup of electric motorcycles that tap into design and usability. The series showcases three all-new models, the DAB 1a BRABUS, BRABUS URBAN E, and a limited FIRST EDITION, that reflect the growing popularity in high-end electric urban mobility, especially in cities where size and efficiency matter. All three bikes share a similar start, built around a 72-volt battery system that delivers up to 93 miles of range and a top speed of around 75 mph. What’s really impressive is how the power is delivered. Electric torque comes on instantly, making them perfect for stop-and-go city riding. The BRABUS URBAN E offers a touch more power, with output increased to 37 horsepower and 350 ft-lbs of torque, along with multiple dynamic riding modes that adjust how aggressively that power comes on. There’s even a short “Nitrous”-style boost for quick bursts. Lookwise, the bikes feature familiar BRABUS styling, with exposed carbon fiber, eye-catching finishes, and minimal branding worked into the design. The URBAN E is more experimental with a monocoque-style body and integrated lighting, while the FIRST EDITION models are limited to just ten examples per color (Fusion Red, Superviolet, Peetch, and Desert Sand). All BRABUS Inventory Source: BRABUS

By Khris Bharath – February 03, 2026

BRABUS Reveals 900 SUPERBLACK and 900 MINT as First Lamborghini-Based Builds

BRABUS has just closed out a memorable first appearance at the FAT Ice Race 2026 in Austria, this past weekend. The German performance tuner brand arrived in Zell am See with two 900-horsepower luxury SUVs. Held at Zell am See Airport, the FAT Ice Race combines competition, heritage cars, and modern performance in an alpine environment where conditions often change by the minute. It served as the ideal dynamic setting for a milestone vehicle for the brand, because this is the first time that a BRABUS supercar is based on a Lamborghini. At Zell am See, two interpretations were presented: the BRABUS 900 Superblack and the BRABUS 900 Mint, both based on Lamborghini’s Urus SE. <- Gallery -> The Superblack, as the name implies, is the stealthier of the two, featuring exposed carbon fiber bodywork, a widened stance, and 24-inch BRABUS Monoblock Z forged wheels, wrapped in 295-section front and 345-section rear tires. A SportXtra suspension module drops ride height by up to 0.8 inches, which helps the vehicle maintain composure during demonstration runs on snow. Inside, black leather and Alcantara defined a focused, motorsport-inspired cabin. The Mint variant took the opposite approach and proved just as effective. Finished in a vibrant BRABUS Mint, the exterior followed a strict monochromatic discipline. Carbon fiber aero components and bodywork all shared coordinated finishes that stood out sharply against snow and the white alpine backdrop. Like SUPERBLACK, MINT also runs on the same 24-inch Monoblock Z wheels, identical tire sizing, and the same lowered suspension setup. Inside, Stone Mint leather covered seats, door panels, and cockpit surfaces. Both share the same hybrid system output, delivering 900 horsepower and 774 pound-feet of torque, with a 0-60 mph time of around 3.2 seconds and a top speed limited to 194 mph. On ice, those figures become a test of balance and control rather than headline statistics. The G-Class remains foundational to the BRABUS story. For years, it defined what a BRABUS supercar SUV looked and felt like, with boxy proportions, towering stance, and brute-force presence that aligned naturally with the brand’s identity. But SUPERBLACK and MINT made it clear that the brand is now willing to redefine what a BRABUS high-rider can be. View All Brabus Inventory Images: Brabus

Two people pose with luxury cars in an urban setting; one sits on the hood of a black BRABUS SUV, while the other stands in front—capturing a ONE SECOND WOW moment with a pink sports car and city skyline in the background.

By Tyler Rampersaud – December 17, 2025

BRABUS Announces New "ONE SECOND WOW" Reality Series

BRABUS takes viewers behind the scenes of its spectacular creations in a new show. Starting as a family business that quickly built a cherished reputation for customizing and tuning Mercedes-Benz vehicles, BRABUS has since grown into a household name in not just the automotive industry, but the luxury industry as a whole, creating BRABUS-customized vehicles from other manufacturers, as well as boats, motorhomes, motorcycles, apparel, and even a BRABUS-branded ultra-luxury real estate island. With the brand experiencing a meteoric rise in the past few years, a new documentary reality series is emerging to bring viewers behind the scenes into the world of its creative and business empire. Produced by i&u Studios, a LEONINE Studios company, the new “BRABUS: ONE SECOND WOW” six-part series will have its first season focus on BRABUS CEO Constantin Buschmann, along with his life and business partner Mili Umicevic, and the season will premiere on Prime Video in spring 2026. The series will see the iconic power couple take on the challenge of balancing their personal life, brand, and corporate operations, while showcasing the BRABUS brand, its glamorous showroom, and international travels. From a family business to a global luxury empire with automotive and lifestyle excellence, the new “BRABUS: ONE SECOND WOW” reality documentary series is an anticipated look inside the world of one of the most exciting luxury brands, premiering in spring 2026 on Prime Video and highlighting not only the people behind BRABUS, but also some of the brand’s most prominent customers across the globe. View All BRABUS Inventory

Two aerial views of a modern beachfront resort complex in Abu Dhabi with high-end villas, swimming pools, private docks, and multiple buildings on BRABUS Island, all beautifully surrounded by water during day and night.

By Khris Bharath – September 16, 2025

Inside BRABUS Island’s Next Chapter: 92 High-End Villas i...

Just over four months ago, we touched upon BRABUS Island, the German tuner’s big announcement about its first branded real estate project at an invite-only event in Abu Dhabi’s Al Seef District, an hour southwest of Dubai, in the United Arab Emirates (U.A.E.). Being developed by Reportage Properties, in collaboration with Cosmo Developments under the BRABUS brand, the focus of this project in Phase 1 was on four high-rise towers on the island in the Emirati capital that comprises 350+ luxury apartments in two, three, and four-bedroom layouts that range from 1,152 square feet to 4,908 square feet. Now, BRABUS has revealed the project's second phase: 92 high-end villas. BRABUS, of course, was founded in 1977 and has built its reputation turning and tuning Mercedes-Benz models into faster, sharper, and more bespoke machines. In the U.A.E., the brand enjoys a unique status as custom builds based on the G-Class, a model extremely popular with locals (including with the Royal Family and the Dubai Police, who are renowned for possessing several supercars in their fleet), has further established BRABUS as a niche luxury brand. Given the brand’s target demographic, they’ve naturally transitioned and expanded into other lifestyle markets, including luxury yachts, fashion through Signature Night, and now real estate. The concept with this project is straightforward but ambitious: Attempt to carry over the company’s high-performance DNA into the world of real estate. Essentially, build upon everything that has made Brabus a household name among Mercedes enthusiasts and take it into a very different, but equally lucrative, asset class. View this post on Instagram A post shared by BRABUS (@brabus) Now, coming to these villas, they are available across multiple layouts. You have beach villas with direct sand access, lakefront retreats designed for quiet escapes, and more compact twin villas and townhouses. At the top-tier sit penthouses and V.I.P. residences, reserved for those who seek maximum privacy. The overall design language matches the company’s automotive catalog and design philosophy: Sharp angles and a clear focus on performance-inspired architecture. Inside, the main pitch is personalization, and just as you would choose your leather, stitching, or trim in a Brabus G-Wagen / Rocket 1000, here you select layouts, finishes, and color palettes. Modular interiors being offered to residents means you can shape and tailor your house around your lifestyle. Also, the Amenities are extensive, and every villa connects to a private pool, terrace, or green backyard. Shared facilities include a private marina, direct beach access, landscaped seating areas, a retail pavilion, a fitness center, and multiple swimming pools. For a city like Abu Dhabi, where waterfront access often commands premiums well into the millions, this level of integration could position Brabus Island in a unique bracket. It is less about one-off features and more about stacking as many exclusive features as possible into a single package. Now, this isn’t the first time automotive and luxury brands have blurred the lines with real estate developments. Porsche and Bentley both have residential towers in Miami, and duPont Registry Group is working with Pininfarina on a luxury tower in Miami’s design district, aimed at car collectors. But what makes Brabus Island different is its timing and location. The U.A.E. and Dubai, in particular, have emerged over the past decade as a lucrative destination for ultra-high-net-worth individuals who want exclusivity, security, and brand-backed prestige in one place, along with a stable political environment with world-class infrastructure and connectivity. That is also why several established high-end global luxury brands, including the likes of Bugatti, Trump, Jacob & Co., Mansory, and now Brabus, are staking their claims. Abu Dhabi itself adds cultural weight, with landmarks like the Louvre and Yas Island, home to Ferrari World and the final race on the annual F1 calendar. As for the Brabus-branded Villas, with only 92 units, scarcity is already baked in just like in the collector car world, and that in itself may be the strongest appeal of this project. View All BRABUS Inventory For Sale " width="680"> Images: BRABUS

Two luxury cars—a dark green sports car and a silver SUV—are showcased in the outdoor BRABUS exhibition area at Pebble Beach, with a yacht and lush greenery completing the stylish backdrop.

By Jordan Aquistapace – August 19, 2025

BRABUS Shows Out at Pebble Beach with Cars, Boats, & Clas...

From hybrid supercars to restored classics and performance boats, BRABUS debuts its biggest Pebble Beach line-up yet in California. Every August, the Pebble Beach Concours d’Elegance turns the California coastline into a playground for supercars and hypercars, and this year, BRABUS arrived in style once again. The German tuning specialists showed up with a line-up that included supercars, SUVs, classics, and even a performance boat. From high-powered hybrids to carefully hand-restored icons, its display felt more like a museum for owners and enthusiasts. View All BRABUS Inventory BRABUS ROCKET GTC DEEP RED Roadster The star attraction was the world premiere of the BRABUS ROCKET GTC DEEP RED Roadster. The open-top supercar combines a twin-turbo V8 engine and a rear-mounted electric motor to send a jaw-dropping 1,000 horsepower and 1,342 lb-ft of torque to the rear wheels. The performance stats are as impressive as its aggressive widebody styling: 0 to 60mph in just 2.6 seconds and a top speed of 197mph. Its exposed red carbon body makes it impossible to miss, while the hand-finished BRABUS Masterpiece interior ties the whole package together in the brand’s signature bold-but-detailed style. BRABUS 700 Rolls-Royce Cullinan Sharing the spotlight was the BRABUS 700 based on the Rolls-Royce Cullinan Series II. The luxury SUV has been reworked with the BRABUS WIDESTAR widebody kit finished in exposed carbon to match its Cascade Gray paint. The 12-cylinder engine delivers 700 horsepower and pushes the Cullinan from 0 to 60mph in five seconds flat. On the inside, BRABUS has swapped out traditional Rolls-Royce opulence for its own spin, mixing fine quilted leather in Verdant Shadow green with carbon details for a cabin that feels both sporty and exclusive. BRABUS ROCKET GTS MEAN GREEN For drivers who like their speed served with a bit of flair, the BRABUS ROCKET GTS MEAN GREEN stands out among the entire lineup. Using the same hybrid setup as the DEEP RED Roadster, it takes shape as a shooting brake wrapped in green exposed carbon. Mixing wagon practicality with 1,000 horsepower, it proves to be one of the more unusual but intriguing Pebble Beach premieres. Like its sibling, the MEAN GREEN sprints to 60mph in 2.6 seconds and reaches 197mph, showing it’s just as impressive as the roadster. BRABUS 800 DEEP RED The BRABUS 800 DEEP RED takes the G-Class and pushes it to a whole new level of styling and performance. Finished in full red carbon fiber with matching BRABUS monoblock wheels, it added yet another vibrant touch to the BRABUS booth and its traditional black and white style. Powered by a twin-turbo V8 tuned and upgraded to 800 horsepower, it delivers mind-blowing performance while retaining the G’s iconic boxy off-road stance. Inside, the same deep red theme continues with leather, Dinamica microfiber, and exposed carbon for a cabin that’s every bit as bold as the exterior. BRABUS 700 Range Rover P615 Another SUV receiving the signature BRABUS treatment is the BRABUS 700 based on the Range Rover P615. This long-wheelbase version gets both appearance upgrades and a significant performance bump. With 700 horsepower from its 4.4-liter twin-turbo V8, it sprints to 60mph in 4.4 seconds, quicker than most would expect from such a large luxury SUV. The 24-inch forged wheels and lowered suspension add an undeniable presence, while the white leather interior with quilted detailing feels crisp and contemporary. BRABUS 930 Mercedes-AMG S 63 E PERFORMANCE The BRABUS 930 based on the Mercedes-AMG S 63 E PERFORMANCE shows how the brand is embracing hybrid power within its luxury sedan lineup. With a combined output of 930 horsepower and a massive 1,113 ft-lbs of torque, it rockets to 60mph in 3.2 seconds. Carbon aero components give the S-Class sharper lines, while inside, the “Sedona Dusk” leather interior and Dinamica headliner keep things plush to Mercedes standards. BRABUS 800 SUPERBLACK If understatement isn’t the mission, the BRABUS 800 SUPERBLACK makes that clear. Built on the Mercedes-AMG G 63, it’s wrapped in full black carbon bodywork, with dark trim and monoblock wheels that lean into its menacing vibe. An 800-hp V8 delivers the power, while the cabin’s mix of leather, Alcantara, and carbon carries the same tone. Mercedes 280 SE 3.5 Cabriolet by BRABUS Classic Balancing out the lineup of modern builds was a bit of vintage charm, a Mercedes 280 SE 3.5 Cabriolet, brought back to life by BRABUS Classic. First sold in 1969, this four-seat convertible went through the shop’s full 6-Star Restoration, with thousands of hours poured into making it look and feel new again. Every piece has been refreshed or replaced, leaving a car that still captures the character of the original while looking showroom fresh. It’s a reminder that BRABUS also knows how to preserve history with the same level of care as its modern performance masterpieces. Shadow 1000 Cross Cabin Phantom Gray Signature Edition Finally, BRABUS proved it doesn’t just dominate on land with the Shadow 1000 Cross Cabin Phantom Gray Signature Edition. Built in collaboration with Finnish boat maker Axopar, this 38-foot performance boat packs 1,000 horsepower from twin Mercury outboards, good for speeds up to 60 knots. It combines serious performance with the same design cues and luxury finishes you’d expect from a BRABUS supercar, making it as much a statement on the water as the cars are on the show lawn.

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